Project
Description of the challenge, methodology and project roles
Cooperativa Jotiquetz produce y comercializa pimienta gorda y café orgánicos de excelente calidad. Para incrementar su difusión, necesitaba mejorar su estrategia digital a través de un sitio web atractivo y una sólida presencia en redes sociales, enfocada en resaltar sus prácticas sostenibles.
The main objective of Cooperativa Jotiquetz was to significantly improve its dissemination method by developing a new, top-level website.
Leading UI/UX design, I partnered with a small team of developers to create a seamless digital experience with an engaging visual style that conveyed confidence and grandeur.
Year
1st stage:
August 2023 - December 2023
2nd stage
January 2024 - April 2024
services
UI Design
UX Design
Art Direction
Web design
My Role
As a UI/UX designer, I joined the multidisciplinary team to consult on best practices, develop a digital style guide, and design a complete visual experience.
Process
Design Thinking gives us the ability to adapt quickly, focus on people's real needs and develop creative and effective solutions.
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Empathy
Buyer Research
User Interview
Focus groups
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Definition
Problem definition
Hypothesis creation
Data analysis
Idea
Brainstorming
Ideation techniques
Selection of ideas
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Prototype
Type of prototype
user experience
Iteration and refinement
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Assessment
Usability testing
Gathering feedback
Validation of the concept
Solution
An intuitive and user-friendly website was designed, thus meeting the established requirements, where the client can feel a unique perspective and a flexible experience. The main objectives were:
1- Create an informative website that allows the company to publicize its products, services and relevant information about the organization, as well as present in detail who they are, what they do and what they do.
2- Implement an accounting and sales management system that:
- Keep accurate records of products sold and revenue generated.
- Generate monthly and annual balance sheets that can be consulted by clients.
3- Develop a formal online store that:
- Allow customers to purchase the company's products safely and conveniently.
- Integrate sales information with the accounting system.